It’s always great to build lovely websites for people but by far the most rewarding are those where clients take ownership of their site by regularly reviewing, updating and adding content. Your site is often your shop window for your brand, be you an independent artist working for yourself, or large corporation representing many people. In this shop window, you content is your goods – showing the world what you are about and what you can do.
Regularly updating this content and keeping this fresh can not only increase your chances of being found organically through search engines, but will also let loyal customers and direct recommendations see that you care about your website and that you are energetic and enthusiastic about updating content.
The vast majority of sites I build are built on WordPress which is great for blogging. Try to post at regular intervals (maybe once a month at first) and if you can’t think of anything specific to write about, comment on a news story or a feature of your industry. Having a full-on business blogging strategy, with scheduled posts is great for those with a really serious, organised outlook. For the extreme SEO fans, you can always really do your research to fill a niche in the blogosphere.
Is your last news post from 2010? That doesn’t look good, eh? Most people who have a website have a service to sell, whether that’s gigs, table-legs or just ideas. Either on your blog, or on a dedicated news or listings page, keep your visitors up-to-date on what the latest developments are with your business. Maybe you have recently launched a new product or service, or won a big contract. Maybe you have a new member of staff or client that you could focus on. Perhaps there’s a big event coming up, or one that’s just happened – show the world! For musicians, keep your gigs up to date. Empty content on your gigs page does not do your talent any justice if you’re out there playing every night.
Content is by no means just words – make sure your images represent where you’re at now. Images can be the most dynamic and eye catching part of your site, and with users having a paltry 8 seconds average attention span, that can be key. Keep your galleries updated with new images or ask me to put an Instagram feed onto your website, so that you can update and make your visual content pleasantly consumable and fresh.
This is something that I admittedly need to get back to doing! If you are collecting and receiving feedback (as you should be) on your services, make sure that you have a dedicated way of publishing these to your site. You then have content being generated that is both interesting to potential clients and customers, and is freshly updated regularly. A content winner!
It can be difficult to think up ways to keep your content fresh and interesting, and it can be seen as a time consuming approach, but to return to the shop analogy, how often do the best stores refresh their displays or just clean their windows. Keep your content fresh and up to date and get the most out of your website.
If you have any tips or ideas for keeping website content fresh, please pop a comment below.
First off, welcome to the new Brickwick Projects website! It still has that fresh paint and new carpets smell, and I’m yet to spill a cup of coffee on it, so I hope it show off some of my work nicely and is easy to navigate. Any comments always welcome, of course.
I thought I’d kick off my blog posts, which I promise to try to keep more up to date (busy , busy, busy…), with a shout out for one of my recent clients, Cup North.
I’m really sad not to be able to make this new coffee festival in Manchester, which is taking place on the first weekend in November. This is both because I’ve met and worked with the guys and I know what lovely people they are, but also because I love coffee and am a self obsessed coffee geek. On my rare breaks away from web building and project work I can usually be found hovering over a single-estate V60 pour-over or AeroPress contraption, worrying about the fineness of my grind or the temperature of the water. I wonder if this is a symptom of freelancers, tech people or just geeky boys?
Of course, if this means anything to you, please head on over to the Cup North Website to find out more about this great festival. Even if it doesn’t, you should know that they’re also planning some awesome street food , music and more.
If you’d like tickets to Cup North on 1st/2nd November 2014, take a look here.
I’ll be in Venice, by the way. Boo hoo…